Catalyst Consultants are industry specialists with over 85 years combined senior executive level experience in the sport, entertainment and culture sectors.
We specialise in business strategy and business planning, project management, commercial development and business operations.
Our combined skills cover: asset and product innovation, sponsorship strategy and activation, CRM strategy development, media and content development and distribution, licensing, IP exploitation and retail, marketing/PR and comms, digital technology IP, hospitality, ticketing, franchise development and meaningful measurement.
A small, independent company offering a personal, bespoke & detailed approach.



We live by three basic processes:


  • Understand
    Appreciating context, business, stakeholders, culture and setting of the client
  • Interrogate
    Analysing current practice – what's working, what isn't
  • Review & Unlock
    Evaluating contracts and programmes. Set the scope and potential for future direction and delivery
  • Research & Assess
    Exploring potential and assessing the limitations of the commercial asset base

  • Remodel
    Unlocking embedded value and activation potential. Re assess evaluation & performance measurement tools
  • Engage
    Delivering impact with customers, employees, investors, partners. Customer experience, data management & activation
  • Align
    Applying 360 degree connectivity & fit
  • Best Practice
    Bringing influence, inspiration & professionalism

  • Integrate
    Across all business performance measures; sales, communications, marketing, etc
  • Experience & Rights
    Activating the rights to align the brand and brand values
  • Connect
    Integrating key stakeholders; employees, agency partners, suppliers, media and consumers to deliver the strongest solution
  • Analyse
    Informing intelligent evaluation and measurement


Catalyst Consultants brings industry expertise and a proven record. As a small but agile independent company, it provides a first-hand personal and responsive approach with comprehensive experience across multiple sports and with rights holders, brands and agencies alike. We are passionate about what we do and have an ambition to exceed expectations.


    Key clients that we have worked with recently...

    • "Catalyst have been fantastic in helping us structure our sponsorship offer and in setting out a clear process for engaging prospective partners. They have expert knowledge of the sponsorship market and have worked with energy and enthusiasm with us."
      Simon Baldry, Pentathlon GB
    • "Catalyst brought new thinking to our sponsorship strategy and created flexible, targeted and smart sales collateral. Catalyst unlocked and integrated the wider appeal of the RYA as a key value of an engagement with the British Sailing Team. They clearly demonstrated the benefit of working with senior industry experts bringing combined experience from agency, rights holder and client side."
      Kate Mardel-Ferreira, Sponsorship - British Sailing Team, RYA
    • "Catalyst produced some innovative and relevant thinking about helping ICAEW's sponsors better understand how to determine the value of their sponsorship of ICAEW. Our sponsors have found this valuable and we have been able to better articulate the benefits of a sponsorship of ICAEW."
      Jeremy Knott, Head of Commercial Partnerships, Institute of Chartered Accountants in England and Wales (ICAEW)
    • "We were impressed with Catalyst’s approach and the way that they understood the Games and our other products as a marketing proposition.  They quickly set out a new ambition for the Foundation’s commercial approach to match our ambition."
      John Hughes, Chief Executive of the London Youth Games Foundation
    • "It was a great decision to bring Catalyst on board.  They have not only sourced, secured and renewed sponsors for us but are assisting with the strategic growth and development of the Express Eventing brand by continually looking to innovate and add commercial value and opportunities to the platform for the longer term."
      Jill Gratton-Fisher, Chief Executive of Equine Express Events (E3) Ltd



    Contact us or follow us on social media using the links below...