Catalyst Consultants are industry specialists with over 85 years combined senior executive level experience in the sport, entertainment and culture sectors.
We specialise in business strategy and business planning, project management, commercial development and business operations.
Our combined skills cover: asset and product innovation, sponsorship strategy and activation, CRM strategy development, media and content development and distribution, licensing, IP exploitation and retail, marketing/PR and comms, digital technology IP, hospitality, ticketing, franchise development and meaningful measurement.
A small, independent company offering a personal, bespoke & detailed approach.



We live by three basic processes:


  • Understand
    Appreciating context, business, stakeholders, culture and setting of the client
  • Interrogate
    Analysing current practice – what's working, what isn't
  • Review & Unlock
    Evaluating contracts and programmes. Set the scope and potential for future direction and delivery
  • Research & Assess
    Exploring potential and assessing the limitations of the commercial asset base

  • Remodel
    Unlocking embedded value and activation potential. Re assess evaluation & performance measurement tools
  • Engage
    Delivering impact with customers, employees, investors, partners. Customer experience, data management & activation
  • Align
    Applying 360 degree connectivity & fit
  • Best Practice
    Bringing influence, inspiration & professionalism

  • Integrate
    Across all business performance measures; sales, communications, marketing, etc
  • Experience & Rights
    Activating the rights to align the brand and brand values
  • Connect
    Integrating key stakeholders; employees, agency partners, suppliers, media and consumers to deliver the strongest solution
  • Analyse
    Informing intelligent evaluation and measurement


Catalyst Consultants brings industry expertise and a proven record. As a small but agile independent company, it provides a first-hand personal and responsive approach with comprehensive experience across multiple sports and with rights holders, brands and agencies alike. We are passionate about what we do and have an ambition to exceed expectations.

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    Joe Bruce

    Extensive commercial experience across a wide variety of sports and events including sponsorship acquisition, strategic planning, delivery and measurement. ECB, Williams F1, America's Cup, UEFA Champions League, Ford and Coca-Cola.
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    Sarah McNaughton

    Over 25 years in brand extension licensing, merchandise and event retail.  Responsible for the venue retail operation for the London 2012 Olympics and Paralympic Games and, within IMG, ran global programmes across brands such as Rugby World Cup, MLB, NFL, Ryder Cup.  More recently, through IMG, managed global brand extensions for Coca-Cola and Mercedes-Benz amongst others.
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    Martin Gamage

    Senior Manager, Global Sponsorship and Event Marketing with management consultancy Accenture. Managing and activating Accenture's sports, arts and cultural investments including RSC, Williams F1, World Golf Championships, Tiger Woods, Museum of Metropolitan Art.
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    Lizzy Moriarty

    Extensive culture sector experience in developing sustainable revenue streams, museum asset management to both the cultural and leisure sectors and museum involvement in large-scale and global projects. Key positions in both the Natural History Museum and the British Museum.
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    Richard Worrall

    30 years experience in international rights management, product & commercial asset development in arts, entertainment and sports projects. IMG, BSKYB, BBC, Y&R.
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    Stuart Robertson

    Senior Executive rights holder. Creator of Twenty20 cricket format. Specialist in sports marketing and customer engagement from grass roots development programmes to international events (non-exec).
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    Kim Bernhard

    Media Distribution and Rights Sales expert with considerable experience in maximising client's growth from a 360° approach. Key positions with companies including: Viasat, WPP, Red Bull, Red Bull Air Race, 34th America's Cup and WWE.


Key clients that we have worked with recently...

  • "Catalyst have been fantastic in helping us structure our sponsorship offer and in setting out a clear process for engaging prospective partners. They have expert knowledge of the sponsorship market and have worked with energy and enthusiasm with us."
    Simon Baldry, Pentathlon GB
  • "Catalyst brought new thinking to our sponsorship strategy and created flexible, targeted and smart sales collateral. Catalyst unlocked and integrated the wider appeal of the RYA as a key value of an engagement with the British Sailing Team. They clearly demonstrated the benefit of working with senior industry experts bringing combined experience from agency, rights holder and client side."
    Kate Mardel-Ferreira, Sponsorship - British Sailing Team, RYA
  • "Catalyst produced some innovative and relevant thinking about helping ICAEW's sponsors better understand how to determine the value of their sponsorship of ICAEW. Our sponsors have found this valuable and we have been able to better articulate the benefits of a sponsorship of ICAEW."
    Jeremy Knott, Head of Commercial Partnerships, Institute of Chartered Accountants in England and Wales (ICAEW)
  • "We were impressed with Catalyst’s approach and the way that they understood the Games and our other products as a marketing proposition.  They quickly set out a new ambition for the Foundation’s commercial approach to match our ambition."
    John Hughes, Chief Executive of the London Youth Games Foundation
  • "It was a great decision to bring Catalyst on board.  They have not only sourced, secured and renewed sponsors for us but are assisting with the strategic growth and development of the Express Eventing brand by continually looking to innovate and add commercial value and opportunities to the platform for the longer term."
    Jill Gratton-Fisher, Chief Executive of Equine Express Events (E3) Ltd



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